The local-global interplay in a Mediterranean context: The case of soda brand Hamoud Boualem

Amina Djedidi (), Nacima Ourahmoune () and Daniele Dalli ()
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Amina Djedidi: UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Nacima Ourahmoune: KEDGE Business School [Marseille]
Daniele Dalli: UniPi - University of Pisa [Italy] = Università di Pisa [Italia] = Université de Pise [Italie]

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Date: 2017-07-09
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Published in Consumer Culture Theory Conference (CCTC), Jul 2017, Anaheim, United States

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