Firms' strategic behavior versus consumers' behavior: an explanation through the inoculation theory

Amina Djedidi () and Mouhoub Hani
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Amina Djedidi: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Mouhoub Hani: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2014-08-05
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Published in 17th Academy of Marketing Science World Marketing Congress (AMS), Aug 2014, Lima, Peru

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01685782

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