Oppositional loyalty: a better understanding of loyalty under the scope of resistance?

Amina Djedidi (amina.djedidi@u-pec.fr)
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Amina Djedidi: UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2018-01-17
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Published in International Marketing Trends , Jan 2018, Paris, France

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