Consumers facing an ordinary transgression of their consumption norms

Le consommateur face à la transgression ordinaire de ses normes de consommation

Audrey Hanan (), Jean-Louis Moulins () and Fons Cendrine ()
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Audrey Hanan: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Jean-Louis Moulins: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Fons Cendrine: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: The object of this investigation is to explore the emotional reactions aroused by the new supply of food products that do not conform to the aesthetic standards found in mass distribution. The results of a qualitative approach, following a netnographic method, bring to light a triple interaction between the perceived value of supply, the individual's ecological awareness, and the feeling of transgression.

Keywords: Ordinary transgression; consumer; brand and logo; food-product quality; waste; Transgression ordinaire; consommateur; marque et enseigne; qualité des produits alimentaires; gaspillage (search for similar items in EconPapers)
Date: 2017-11-29
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Published in Systèmes alimentaires / Food Systems, 2017, 2017 (n°2), pp.173-196. ⟨10.15122/isbn.978-2-406-07196-9.p.0173⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01685868

DOI: 10.15122/isbn.978-2-406-07196-9.p.0173

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