Corporate Social Responsibility and the Public Service: which articulations ? the case of France Telecom

RSE et Service Public: quelle(s) articulation(s) ? Le cas de l’entreprise France Télécom

Angelique Ngaha Bah ()
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Angelique Ngaha Bah: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: Today, Corporate Social Responsibility (CSR) and Public Service logics, are sprea- ding within the management of for-pro t public service networks in France (EDF, France Telecom, la SNCF...) ; networks that have been historically privatized or on the way to beco- ming The aim of this research is to bring an understanding to how these logics are opposed, juxtaposed and articulated in a managerial context that is dominated by a logic of maximized shareholder value progressively. In this perspective, we create several scenarios implemen- ting of CSR approach(s). Them, we study in depth the case of company France Telecom and of its CRS approach. Our results indicate that the o cial CSR approach for France Telecom is disconnected from public service logics, placing more importance on short term logics. Ne- vertheless, in a decentralized and autonomous way, innovative CSR initiatives progressively emerge... Some are based on the spirit of Public Service, while seeking to improve the pro - tability of the company.

Keywords: corporate social responsibility; public service; public good; for-profit public service networks; maximization of value for shareholders.; responsabilité sociale des entreprises; service public; grand service public de réseaux; bien public; maximisation de la valeur pour l’actionnaire (search for similar items in EconPapers)
Date: 2012-12-30
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Published in Politiques et Management public, 2012, 29 (4), pp.651 - 669. ⟨10.3166/pmp.29.651-669⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01688157

DOI: 10.3166/pmp.29.651-669

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