Mobilisation des acteurs internes et prospective stratégique: cas d’expérimentation dans une PME d’ingénierie

Olivier Voyant () and Marc Bonnet ()
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Olivier Voyant: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations
Marc Bonnet: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations

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Abstract: This paper shows that implementing a foresight approach to management is instrumental while designing a pro-active strategy in a roller-coaster business environment. To be successful, the approach to strategic foresight requires the involvement of all the categories of company actors. The paper draws on a six year longitudinal research process carried out in a high tech SME which enriched its strategic processes through a shared and cascading foresight approach to management that was both decentralized and orchestrated.

Keywords: stratégie proactive; démarche prospective; recherche longitudinale; PME de haute technologie; Pratiques stratégiques (search for similar items in EconPapers)
Date: 2016-11
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Published in Revue management & avenir, 2016, 2016/7 (89), pp.15-34. ⟨10.3917/mav.089.0015⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01693148

DOI: 10.3917/mav.089.0015

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