Le marketing des fédérations sportives internationales: objectifs, moyens et structures

Björn Walliser () and Jacquelyn Novak
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Björn Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2014
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Published in Christopher Hautbois. Le marketing des fédérations sportives, Économica, pp.29-46, 2014, Connaissance de la gestion, 978-2-7178-6667-4

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