How Information Systems Enable Digital Transformation: A Focus on Business Models and Value Co-Production

Marie-Hélène Delmond, Fabien Coelho (), Alain Keravel and Robert Mahl
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Marie-Hélène Delmond: HEC Paris - Ecole des Hautes Etudes Commerciales
Fabien Coelho: CRI - Centre de Recherche en Informatique - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres, Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres
Alain Keravel: HEC Paris - Ecole des Hautes Etudes Commerciales
Robert Mahl: CRI - Centre de Recherche en Informatique - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres, Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres

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Abstract: The digital economy has now a widespread impact on the whole economy and leads companies to transform and adopt new competition rules. The objectives of this paper are (1) to analyze these evolutions; and (2) to understand the role of information systems in these changes. The authors have investigated two opposite environments: a pure Internet player selling a SaaS offering, and a traditional business that distributes products through a physical network of thousands of outlets. Our results show that both the Internet players and traditional companies experience changes in the industry value chain, a growing importance of services, and develop new business models focused on an extended value proposition and cooperation with customers. The role of information systems is characterized by the evolution of the IT infrastructure, the expansion of inter-organizational information systems and digital platforms and the development of new IT capabilities.

Keywords: Information systems; digital economy; business models; value proposition (search for similar items in EconPapers)
Date: 2017-09
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Citations: View citations in EconPapers (2)

Published in The IUP journal of Business Strategy, 2017, 14 (3), pp.7-40

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01695504

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