Free to Play ou Free to Pay? Farmville ou le social gaming fermier

Lydie Belaud () and Sandrine Heitz-Spahn ()
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Lydie Belaud: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2015-03-27
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Published in 1ère Journée de Recherche en Marketing du Grand Est, CREGO, Mar 2015, Dijon, France

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