Be ready to be excited. Stratégie marketing et modèle économique de la WWE

Boris Helleu ()
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Boris Helleu: CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université, IOA - Information, Organisation et Action - UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Date: 2011-01
Note: View the original document on HAL open archive server: https://hal.science/hal-01715953v1
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Published in Michel Desbordes; André Richelieu. Néo-marketing du sport. Regards croisés entre Europe et Amérique du Nord, De Boeck, pp.123-138, 2011, (Management & sport), 978-2-8041-6289-4

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