La WWE de Vince K. McMahon: une mascarade à prendre au sérieux

Mathieu Djaballah () and Boris Helleu ()
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Mathieu Djaballah: CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans
Boris Helleu: CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Keywords: WWE; Catch; Marketing; Spectacle sportif; Divertissement (search for similar items in EconPapers)
Date: 2014-05
Note: View the original document on HAL open archive server: https://hal.science/hal-01716779v1
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Published in Emmanuel Bayle. Les grands dirigeants du sport. 23 portraits et stratégies de management, De Boeck, pp.393-410, 2014, 978-2-8041-8304-2

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