Communiquer sur les résultats annuels - l'usage de la tonalité par les sociétés du CAC 40

Celine-Marie Michaïlesco
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Celine-Marie Michaïlesco: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Listed companies are required to inform about their annual results through press releases as soon as these results become available. These press releases are still seldom investigated in France but studies have formerly highlighted significant behaviours. This is the case if we look at the tone that characterizes their narrative content. Using a measure of positive bias of tone, this study of press releases by CAC 40 companies between 2013 and 2015 shows a real tone management in order to offset a drop in performance

Keywords: résultats annuels; communiqués de presse; gestion des impressions (search for similar items in EconPapers)
Date: 2017
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Published in Revue Française de Gestion, 2017, 43 (263), ⟨10.3166/rfg.2016.00081⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01724734

DOI: 10.3166/rfg.2016.00081

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