Effects of intuitive judgments on consumer assortment evaluations

Yolande Piris () and Nathalie Guibert
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Yolande Piris: UP2 - Université Panthéon-Assas
Nathalie Guibert: UP2 - Université Panthéon-Assas

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Date: 2015-05-11
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Published in Journal of Consumer Marketing, 2015, 32 (3), pp.137 - 144. ⟨10.1108/JCM-10-2014-1189⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01726485

DOI: 10.1108/JCM-10-2014-1189

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