How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth

Yolande Piris ()
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Yolande Piris: UP2 - Université Panthéon-Assas

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Date: 2014-03-21
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Published in Recherche et Applications en Marketing (English Edition), 2014, 28 (3), pp.44 - 57. ⟨10.1177/2051570713505476⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01726490

DOI: 10.1177/2051570713505476

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