Orienter la stratégie de l'entreprise vers le territoire: une recherche-action par une approche systémique

Sébastien Le Gall () and Dominique Beriot
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Sébastien Le Gall: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: The objective of the article is to present an action research may help managers who make territorial anchoring a strategic priority to coordinate their actions. To find an appropriate strategy to the company, we use systemic approach adapted to the complexity of the issues addressed and the territorial context in which it occurs.

Keywords: Systemic Approach; Strategy; Anchorage; Territory; Approche systémique; Stratégie; Ancrage; Territoire (search for similar items in EconPapers)
Date: 2013
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Published in Vie et Sciences de l'Entreprise, 2013, 194 (2), pp.27-47. ⟨10.3917/vse.194.0027⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01726496

DOI: 10.3917/vse.194.0027

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