Le sport en entreprise au service des pratiques managériales

Fabrice Burlot (), Julien Pierre () and Lilian Pichot
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Fabrice Burlot: INSEP - Institut national du sport, de l'expertise et de la performance
Julien Pierre: UNISTRA - Université de Strasbourg
Lilian Pichot: UNISTRA - Université de Strasbourg

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Abstract: This article focuses on how company management uses sports both as a physical activity and a managerial tool. The article seeks to identify the intended effects of such practices in terms of human resource management and institutional and internal communication. Mobilizing employees by invoking sports-related values and symbols reveals itself to be not only rational in terms of being instrumental and strategically beneficial, as a means to an end, but also rational in the sense that it brings about values and consensus through initiatives not usually associated with the instituted practices of the company.

Keywords: uses; communication; management; enterprise; sports; human resources; communities; gestion; entreprise; usages; sport; communication; ressources humaines; communautés (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://insep.hal.science/hal-01727049v1
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Citations: View citations in EconPapers (1)

Published in Communication [Information Médias Théories] : revue québécoise des recherches et des pratiques en communication et information, 2010, 28 (1), pp.133-160. ⟨10.4000/communication.2075⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01727049

DOI: 10.4000/communication.2075

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