The creation process of a territorial brand: The case of the brand “Auvergne Nouveau Monde

La fabrique d’une marque Région: le cas de la marque « Auvergne Nouveau Monde

Véronique Chanut () and Corinne Rochette ()
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Véronique Chanut: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Corinne Rochette: CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand

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Date: 2012-07-09
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Published in Politiques et Management public, 2012, 29 (3), pp.493 - 517. ⟨10.3166/pmp.29.493-517⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01734724

DOI: 10.3166/pmp.29.493-517

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