Cross-gender extension potential of luxury brands: a semiotic analysis

Nathalie Veg-Sala () and Elyette Roux ()
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Nathalie Veg-Sala: IAE Paris - Sorbonne Business School, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Elyette Roux: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2017
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Published in Journal of Brand Management, 2017, ⟨10.1057/s41262-018-0094-4⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01735487

DOI: 10.1057/s41262-018-0094-4

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