E. Pezet, F. Poujol, A. Pignault, « Management de la marque employeur»

Eric Pezet (), Fanny Poujol () and Anne Pignault ()
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Eric Pezet: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Fanny Poujol: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2013-11-01
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Published in Michel G. (dir.), Management transversal de la marque - Une exploration au coeur des marques, Paris, Dunod, pp. 89-100, 2013

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01736561

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