Le management de la légitimité: analyse du discours des enseignes spécialisées dans la distribution de produits biologiques

Sabrina Zaidi-Chtourou () and Marie-France Vernier
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Sabrina Zaidi-Chtourou: ESDES - ESDES, Lyon Business School - UCLy - UCLy - UCLy (Lyon Catholic University)

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Date: 2017-04
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Published in Décisions Marketing, 2017

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Working Paper: Le management de la légitimité: analyse du discours des enseignes spécialisées dans la distribution de produits biologiques (2017)
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