Besoin d'être stimulé ? Le rôle de l'association symbolique dans l'évaluation de l'environnement

Caroline Ardelet (), Gwenaëlle Decre () and Alice Zoghaib
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Caroline Ardelet: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Gwenaëlle Decre: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres
Alice Zoghaib: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Date: 2010
Note: View the original document on HAL open archive server: https://hal.parisnanterre.fr/hal-01737348v1
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Published in 26è congrès de l'Association Française du Marketing, 2010, Le Mans, France

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