Smart machines and digital economy. Case study of an artificial agent in the field of market relational work

Machines intelligentes et économie numérique. Étude du cas d'un agent artificiel dans le domaine du travail relationnel marchand

Jean-Sébastien Vayre ()
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Jean-Sébastien Vayre: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: Artificial intelligence and machine learning are at the heart of the big data movement we know today. They cause a lot of enthusiasm from managers of the company. By automating some of the inferential work traditionally associated with management activities, artificial agents are innovations made in the field of economic intelligence. To better understand the forms of these innovations, we propose to study how machines can learn and decide. To do this, we will examine the case of an artificial agent applied to customer relationship management and mobilized by more than fifty e-tailers.

Date: 2018-03
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Published in Les Cahiers du numérique, 2018, 14 (1), pp.83 - 109. ⟨10.3166/LCN.14.183-109⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01737995

DOI: 10.3166/LCN.14.183-109

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