Ambient cues' congruency is not always necessary When some senses take precedence over the others

Caroline Ardelet () and Gwenaëlle Briand-Decre ()
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Caroline Ardelet: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Gwenaëlle Briand-Decre: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Date: 2010-06-01
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Published in 39th European Marketing Association Congrès, Jun 2010, Copenhangen, Denmark

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