Parfum d'ambiance: quel impact sur la propreté, la sécurité et la satisfaction dans les gares ?

Caroline Ardelet (), Nathalie Fleck and Julien Grobert
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Caroline Ardelet: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Julien Grobert: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Date: 2017-05-17
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Published in 33è Congrès International de l'Association Française du Marketing, May 2017, Tours, France

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