Proximité identitaire et comportement du consommateur dans la supply chain

Claire Capo (), Odile Chanut (), Virginie Noireaux () and Jean-François Toti ()
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Claire Capo: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Odile Chanut: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Virginie Noireaux: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]
Jean-François Toti: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: Proximity and Consumer Behaviour within supply chain Abstract: Consumers tend to research meaningful acts of purchase creating proximity between their consumption and their own identity. This type of proximity is called "identity proximity" by Bergadaà and Del Bucchia (2009). The results of the three study presented show that the consumer perception of their identity depends on the cultural, geographic and time context. The research of more identity proximity influences the consumer at many levels and leads their choices in services and products, supply chains and behaviours. The implications for all stakeholders (producers, distributors, local institutions, consumers themselves) now represent as many fields of actions.

Keywords: Proximité identitaire; Comportement du consommateur; Développement durable; Proximité amont (search for similar items in EconPapers)
Date: 2014-10-16
Note: View the original document on HAL open archive server: https://hal.science/hal-01739515
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Citations: View citations in EconPapers (1)

Published in Etienne Thil, Université Paris Dauphine, Oct 2014, Paris, France

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