Quelles complémentarités entre approches conceptuelle et instrumentale du business model ?

Adeline Buton () and Yannick Rakotondravoavy ()
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Adeline Buton: LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Yannick Rakotondravoavy: LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Date: 2013-06-09
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Published in XXIIe conférence l'AIMS, Jun 2013, Clermont-Ferrand, France

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