L'EXPERIENCE DE SHOPPING EN LIGNE SOUS OBSERVATION: PREMIERS RESULTATS ET ELEMENTS DE DISCUSSION

Aurélia Michaud-Trévinal () and Thomas Stenger ()
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Aurélia Michaud-Trévinal: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2015-11-26
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Published in Les Journées Normandes de Recherche sur la Consommation, Nov 2015, Angers, France

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