Les effets de l'image du magasin sur le capital marque: une étude à travers les circuits de magasin

Joseph Kaswengi ()
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Joseph Kaswengi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2013
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Published in Revue management & avenir, 2013

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01743962

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