What drives store brand purchases during crisis periods? Evidence from panel data in four product categories

Mbaye Fall Diallo (mbayediallo2003@yahoo.fr) and Joseph Kaswengi (joseph.kaswengi@gmail.com)
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Mbaye Fall Diallo: LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille

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Date: 2016
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Published in International Journal of Retail and Distribution Management, 2016

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01743969

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