L'influence de l'image du magasin et des types de marque de distributeur sur le capital marque: le cas des produits alimentaires en France durant la période de crise

Joseph Kaswengi (joseph.kaswengi@gmail.com) and Andry Ramaroson (ramarosonandry@yahoo.fr)
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Joseph Kaswengi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2016
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Published in La Revue des Sciences de Gestion, 2016

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01743973

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