Global brand ownership: The mediating roles of consumer attitudes and brand identification

Fabian Bartsch, Adamantios Diamantopoulos, Nicholas Paparoidamis () and Ruben Chumpitaz
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Nicholas Paparoidamis: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Ruben Chumpitaz: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2016-09
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Citations: View citations in EconPapers (12)

Published in Journal of Business Research, 2016, 69 (9), pp.3629 - 3635. ⟨10.1016/j.jbusres.2016.03.023⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01744769

DOI: 10.1016/j.jbusres.2016.03.023

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