Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues

Christopher Wickert and Frank de Bakker

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Date: 2018-03-19
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Published in Academy of Management Discoveries, 2018, 4 (1), pp.50 - 73. ⟨10.5465/amd.2015.0009⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01745273

DOI: 10.5465/amd.2015.0009

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