Business models of Proximity concepts in retailing: illustrative case of Casino Proximity Branch's retailing brands portfolio

Business models des concepts de proximité de la GDA: illustration à travers le portefeuille d’enseignes de la branche proximité de Casino

Claire Capo () and Odile Chanut ()
Additional contact information
Claire Capo: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Odile Chanut: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

Post-Print from HAL

Abstract: In France, new brands of proximity stores make up for the decrease of growth of GMS and meet an increased demand for convenience and services in city centers. They are based on a "generic business model" combining resources, competencies, offer and activities creating revenues and exchanges. Proximity stores generic business model is based on a high cost structure, an assortment composed of many services and products (mainly private labels) and a franchise system. However, each brand of retail store has a singular business model characterized by different types of proximity. This business models are analyzed through as an analysis grid decomposing seven dimensions of proximity in the field of retailing. This grid is operationalized permitting to analyze four retailing brand within Casino group's proximity branch.

Keywords: Retailing; Analysis Grid; Casino group; Proximity; Business model; Proximité; Grille d’analyse; Casino; Commerce de détail (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Published in Enrico Colla. Les canaux de distribution et les nouvelles technologies, EMS, pp.75-106, 2013, 978-2-95433-792-0

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01745278

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().