A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan

Elodie Gentina, Kun-Huang Huarng and Mototaka Sakashita
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Elodie Gentina: SKEMA Business School - SKEMA Business School, LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2017-12
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Published in Journal of Business Research, 2017, 89, pp.361-370. ⟨10.1016/j.jbusres.2017.12.032⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01745287

DOI: 10.1016/j.jbusres.2017.12.032

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