Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury

Catherine Janssen, Joëlle Vanhamme and Sina Leblanc
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Catherine Janssen: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2017-08
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Citations: View citations in EconPapers (29)

Published in Journal of Business Research, 2017, 77, pp.167 - 174. ⟨10.1016/j.jbusres.2016.12.009⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01745306

DOI: 10.1016/j.jbusres.2016.12.009

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