A marketing perspective on business models

Hubert Gatignon, Xavier Lecocq (), Koen Pauwels and Alina Sorescu
Additional contact information
Hubert Gatignon: INSEAD - Institut Européen d'administration des Affaires
Xavier Lecocq: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Koen Pauwels: Ozyegin University - Ozyegin University

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Date: 2017-12
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Citations: View citations in EconPapers (8)

Published in AMS Review, 2017, 7 (3-4), pp.85 - 89. ⟨10.1007/s13162-017-0108-5⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01745312

DOI: 10.1007/s13162-017-0108-5

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