Multicultural marketplaces

Catherine Demangeot (), Amanda Broderick and C. Samuel Craig

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Date: 2015-04-13
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Published in International Marketing Review, 2015, 32 (2), pp.118 - 140. ⟨10.1108/IMR-01-2015-0017⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01745609

DOI: 10.1108/IMR-01-2015-0017

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