Bridging Virtual and Real Worlds: Enhancing Outlying Clustered Value Creations

Daniel D. Bretonès, Bernard Quinio () and Gilbert Réveillon
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Bernard Quinio: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Abstract: Virtual worlds and virtual social networks provide real opportunities for companies to implement research in management dealing with immersive environment, interaction and co-creation of values (artefact, process, knowledge). New capabilities and new tools are emerging. The observations drawn from experiments allow categorizing them. We then propose an approach that could help companies to start activities inside these new environments of collaborative work. The cross fertilizing insights between the virtual and the real world are shown and introduced as the bridge. The 3D economy process is based on shorter cycles of decision making processes. The "bridge model' integrates the added value chain and goes beyond it with the creation of outlying clustered values. The bridge mechanism shows a spectrum from low potential to high potential areas - of fulfillments. A company strategy may explain a positioning on one or the other limits of the spectrum.

Keywords: virtual worlds; bridge; clustered value creations; innovation; social networks (search for similar items in EconPapers)
Date: 2010-12
Note: View the original document on HAL open archive server: https://hal.parisnanterre.fr/hal-01755738
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Published in Journal of Strategic Marketing, 2010, 18 (7), pp.613-625. ⟨10.1080/0965254X.2010.529157⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01755738

DOI: 10.1080/0965254X.2010.529157

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