Psychological contract: understanding and prolonging a franchise relationship

Le contrat psychologique: comprendre et pérenniser une relation de franchise

Odile Chanut () and Gilles Paché ()
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Odile Chanut: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Gilles Paché: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: This article aims to suggest the ways to improve the governance of a franchise relationship between a franchisor and its franchisees. It uses the concept of psychological contract, coming from social sciences. This focuses on mutual obligations not specified in a formal contract, but it however generates the commitment in the relationship. The different components of psychological contracts are revealed by the method of life history applied in the French context taken from qualitative research.

Keywords: Franchising; Psychological contract; franchisor-franchisee's relationship; Franchise; Contrat psychologique; Relation franchiseur - franchisé (search for similar items in EconPapers)
Date: 2011
Note: View the original document on HAL open archive server: https://hal.science/hal-01757078
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Published in Economies et Sociétés - série Dynamique technologique et organisation, 2011, 13 pp.913-939

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01757078

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