Managing people, domesticating bodies. Communication and history at the service of managerial standardization

Gouverner les hommes, domestiquer les corps. La communication et l'histoire au service de la normalisation managériale

Joan Le Goff ()
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Joan Le Goff: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: As a method of governing individual behavior, management requires a profound standardization of bodies and souls. Based on both the history of managerial thought and visual studies, this research tries to show how this result is achieved. The main hypothesis is that the dogmatic memory of management is apparent in communication. A case study (a corporate campaign led by the French group Vinci) supports this analysis, emphasizing to what extent the original matrix of management appearing in the background of commercials normalizes forcefully individuals.

Keywords: Visual studies; Management; History Of Economic Thought; Standardization; Recherche critique en management; Marketing; Iconologie; Histoire de la gestion; Entreprise; Gestion des ressources humaines; Contrôle; Corps; Normalisation; Communication; Surveillance; Norme; Histoire de la pensée managériale; Études visuelles; Managérialisation; Normalisation managériale; Iletişim; tarih; yönetim; normalizasyon (search for similar items in EconPapers)
Date: 2013
Note: View the original document on HAL open archive server: https://hal.science/hal-01758007v1
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Published in İleti-ş-im: Galatasaray Üniversitesi İletişim Dergisi, 2013, 18, pp.127-146

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01758007

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