La gestion des « Big data » en marketing: défis, opportunités et voies de recherche

Audrey Grignon and Pierre Volle ()
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Audrey Grignon: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2014-05-14
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Published in 30e congrès de l'association française du marketing, May 2014, Montpellier, France

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