Evaluer la nature émotionnelle des histoires de marques sur Internet

Patrick Nicholson and Pauline de Pechpeyrou ()
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Patrick Nicholson: Faculté de Médecine Henri Warembourg - Université de Lille
Pauline de Pechpeyrou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2018-05-16
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Published in Congrès International de l’Association Française du Marketing, May 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01762529

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