Core competences and franchisor reactivity in times of crisis: the franchisees’ point of view

Compétences clés et réactivité du franchiseur en période de crise: Le point de vue des franchisés

Odile Chanut () and Mbaye Fall Diallo ()
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Odile Chanut: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Mbaye Fall Diallo: LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille

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Abstract: The franchise system is based on the assistance from franchisor to the franchisee. Nevether-less, this relationship can be questioned in times of economic crisis. From the theoretical framework of resources and competences and the triple role of the franchisor (network architect, operations coordinator and facilitator of the franchisor) as the network's broker, this research seeks to explain the determinants of the franchisor reactivity in times of crisis, from the point of view of its franchisees. Results show that the strategic and relationship skills are the most important factors explaining franchisor reactivity. However, confidence in the loyalty of the franchisor is negatively correlated with perceived franchisor reactivity.

Keywords: Franchise; reactivity; structural equation modeling; réactivité; compétences; équations structurelles (search for similar items in EconPapers)
Date: 2013
Note: View the original document on HAL open archive server: https://hal.science/hal-01764433
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Published in Etienne Thil, 2013, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01764433

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