CLOSENESS: ANOTHER FACET OF SUPPLIER-DISTRIBUTOR COOPERATION

LA PROXIMITE: UNE AUTRE FACETTE DE LA COOPERATION FOURNISSEUR-DISTRIBUTEUR

Nawfal Bahha and Odile Chanut ()
Additional contact information
Nawfal Bahha: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Odile Chanut: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

Post-Print from HAL

Abstract: Through the case of distributors of private label in food sector, this paper adopts a relational and interactionnist approach. It aims to show that the success of the relationship between a distributor and its private label suppliers can be explained by closeness there between. In a hypothetical-deductive approach, we propose a research model and then test it as part of a quantitative study addressed through structural equation method. The results of the study help to support that closeness, in its relational dimensions, identity and spatial, promotes the development of trust between the two members of the distribution channel, which in turn promotes the success of the dyadic relationship.

Keywords: supplier-distributor relationship; private label; closeness; trust; relationship; success; Relation distributeur-fournisseur; marque de distributeur; proximité; confiance; succès de la relation (search for similar items in EconPapers)
Date: 2016-05
Note: View the original document on HAL open archive server: https://hal.science/hal-01765546
References: Add references at CitEc
Citations:

Published in Association Française de Marketing, May 2016, Lyon, France

Downloads: (external link)
https://hal.science/hal-01765546/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01765546

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().