L’influence des agents virtuels sur le comportement d’achat de vin en ligne

Sylvaine Castellano (), Insaf Khelladi and Justine Charlemagne
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Insaf Khelladi: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: influence; agents virtuels; comportement d’achat en ligne; vin (search for similar items in EconPapers)
Date: 2017
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Published in International Marketing Trends Conference Luxury Industries Conference, 2017, Londres - Royaume Uni, Région indéterminée

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01772318

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