THE LOGISTIC MODELS OF E-GROCER'Y When the mass-market retailing rides the wave of e-grocery: spot on Auchan and Intermarché!

LES MODELES LOGISTIQUES DE L'EPICERIE EN LIGNE Quand la grande distribution surfe sur la vague de la cyber-épicerie: spot sur Auchan et Intermarché !

Bruno Durand () and Mariana Vlad
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Bruno Durand: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Mariana Vlad: Université Montesquieu - Bordeaux 4

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Abstract: This case illustrates the logistics choices of an integrated retailer (Auchan) and those of an independent retailer (Intermarché) for their online sales channel. It raises the impact of organisational form on logistics approach, in particular, through two e-grocery models: the warehouse-picking and the store-picking. The case questions also the objectives of the multi-channel strategy.

Keywords: Online grocery retailing; warehouse-picking; store-picking; integrated retailer; independent retailer; multi-channel strategy (search for similar items in EconPapers)
Date: 2011
Note: View the original document on HAL open archive server: https://hal.science/hal-01773387
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Published in Revue des cas en gestion ed. O. Joffre et E. Simon, Editions EMS (www.revuecasgestion.com), N°5, 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01773387

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