Un " hair " de diglossie: herméneutique et traduction d’une hybridation lexicale à tout crin

Frédérique Brisset ()
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Frédérique Brisset: CECILLE - Centre d'Études en Civilisations, Langues et Lettres Étrangères - ULR 4074 - Université de Lille

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Abstract: French hair salons are now more and more often displaying commercial signs combining an English lexical basis and a French phoneme or lexeme. Such neologisms do transgress the morphological and syntactic rules of both languages. This article analyses the lexicogenesis processes underlying those compounds and hybrid brand names, as well as the decoding mechanisms necessary for their reception by a French audience. We aim at understanding how the meaning of those heteroglossic lexemes is reconstructed in such an unstable in-between lexical space. We draw on lexicology, pragmatics, translation studies and hermeneutics for this case study based on a corpus of commercial signs coming from five French administrative departments.

Keywords: "lexicogénèse"; "diglossie"; "anglais"; "français"; "enseigne commerciale"; "hybridation lexicale" (search for similar items in EconPapers)
Date: 2018-06
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Published in Atelier de traduction, 2018, Traduction, adaptation, réception, 29, pp.183-200

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01773531

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