Ugie Salmon & Jambon de Bayonne: there is no smoke without fire!

Ugie Salmon & Jambon de Bayonne: Il n'y a pas de “fumé” sans feu !

Christophe Stalla-Bourdillon and Clarice Bertin ()
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Christophe Stalla-Bourdillon: ICN Business School
Clarice Bertin: ICN Business School, BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique

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Abstract: A well-known food company is faced with a dreadful rumor which could very quickly put it in a most difficult situation... How will each of the crisis unit teams in Ugie Salmon Fishing and the Jambon de Bayonne Consortium handle this emergency?

Keywords: Information cycle; Buzz; Hoax; Crisis communication; Crisis management; Conspiracy; Information attack; Gossip; Disinformation; Company diagnostic; E-reputation; False rumor; Information war; Image; Influence; Competitive intelligence; Low-cost; Team management; Methodology / Information research strategy; Stakeholders; Fear; Communication plan; Prejudice; Decision-making process; Propaganda; Reputation; Risk; Rumor; Air transport sector; Strategy; SWOT; Information watch; Communication de crise; Complot; Cycle de l'information; Attaque informationnelle; Fausse rumeur; Gestion de crise; Guerre de l'information; Information warfare; Intelligence économique; Management d'équipe; Méthodologie/ stratégie de recherche d'information; Parties prenantes; Peur; Plan de communication; Préjugés; Processus de décision; Propagande; Réputation; Risque; Rumeur; Stratégie; Veille; Diagnostic d'entreprise; Désinformation; Bavardages; Canular (search for similar items in EconPapers)
Date: 2017
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Published in 2017

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01775293

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