Controler les représentations collectives: une stratégie discursive de réponse aux controverses

Antoine Blanc and Hélène Peton ()
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Antoine Blanc: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Hélène Peton: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: représentation collective; imaginaire collectif; entreprise; stratégie; controverse; pouvoir (search for similar items in EconPapers)
Date: 2018
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Published in L'état du management, pp.15-23, 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01780783

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