Convenience stores: a logistic asset for e-grocery

Les magasins de proximité: un atout logistique pour l’épicerie en ligne

Bruno Durand ()
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Bruno Durand: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Abstract: Since the end of the nineties, the large French food retailers (Carrefour, Auchan, Casino, Cora) have tried experiences in e-grocery. In each case, they have known some difficulties with their physical distribution (in particular for the home delivery). So, after a presentation of the French e-tailers, our paper examines the different logistical models running in e-commerce "B to C". It shows that a model dominates in France, with however some limits. Then, in the last part, our article develops logistical assets of convenience stores networks for large French multiple distributors.

Keywords: E-grocery; Convenience store; Logistical strategies; Hybrid model; Stratégies logistiques; Modèle hybride; Epicerie électronique; Magasin de proximité (search for similar items in EconPapers)
Date: 2008
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Published in La Revue des Sciences de Gestion, 2008, Marketing, 229, pp.75-83. ⟨10.3917/rsg.229.0075⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01787981

DOI: 10.3917/rsg.229.0075

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